Dedicated to

Making YOU the #1 Agent in Your Community

Our Mission

At The Digital Adopters, we are committed to reshape the landscape of the real estate industry through innovation and a celebration of authenticity. Inspired by a journey that overcame linguistic barriers and embraced distinctiveness, we empower real estate professionals to leverage their unique identities and voices. Our mission is to advance the industry with a blend of innovative digital strategies and tools fostering a space where every voice and perspective is not only heard but valued. Our approach is rooted in the principles of resilience, adaptability, and genuine connection, fostering a real estate community where every professional, regardless of background or accent, can achieve lasting success and financial stability.

Unlock your potential with this social media real estate tools.

We provide you with a few tools to start your marketing with minimum effort.

See how your businesses can grow with social media.

blog image

Setting Smart Goals in Real Estate To Establish Market Authority

November 21, 20233 min read

Introduction to Smart Goal Settings in Real Estate:

In the ever-evolving world of real estate, standing out as an authority is not just about closing deals; it's about strategic goal setting and financial awareness. Whether you're a seasoned agent or new to the industry, understanding the importance of setting clear goals and aligning them with your financial needs is crucial. In this post, we'll explore the art of goal setting in real estate, focusing on why a goal is important, covering expenses through your goals, calculating the necessary commission, and determining monthly home sales targets.

Understanding Your 'Why': The Foundation of Goal Setting

Before diving into numbers, it's essential to understand the 'why' behind your goals. Are you aiming to be a top-selling agent in your area, provide the best customer service, or specialize in a niche market? Your 'why' is the driving force that will keep you motivated and focused, especially during challenging times.

Financial Planning: Covering Expenses with Your Goals

A crucial aspect of goal setting in real estate is financial planning. Start by calculating your monthly expenses, both personal and professional. This includes office rent, marketing expenses, licensing fees, and personal living costs. Your goal should cover these expenses and also allow for savings, taxes and investments.

Calculating Necessary Commission and Home Sales Targets

To establish your authority in the market, you need to set realistic yet challenging targets for commission and home sales. This involves:

  1. Understanding the Local Market: Research the average home prices in your area and past commission rates. This will give you a baseline to work from.

  2. Setting Commission Goals: Based on your expenses and income goals, calculate the total commission you need to earn annually. Break this down into monthly and quarterly targets.

  3. Determining Home Sales Targets: Depending on the average home prices and your commission rate, determine how many homes you need to sell each month to meet your financial goals. Consider your current conversion rate (from leads to sales) to set realistic targets.

The Role of Video Marketing and Cost-Effective Advertising

In today's digital age, video marketing and cost-effective advertising play a pivotal role in achieving your real estate goals. They help in:

  • Establishing Authority: Relevant and informative videos can position you as an expert in your field.

  • Reaching Wider Audiences: Utilize social media and online platforms to showcase your real estate knowledge.

  • Cost-Effective Lead Generation: Online advertising can be more affordable and targeted compared to traditional methods, ensuring a better ROI.


Setting goals in real estate is more than just a number game; it's about having a clear understanding of your professional aspirations, financial needs, and the strategies you will employ to achieve them. By aligning your sales targets with your expenses and leveraging modern marketing techniques like video marketing, you can establish yourself as a leading authority in the real estate market quickly.

Remember, the key to successful goal setting is consistency and adaptability. As the market changes, be ready to adjust your goals and strategies accordingly. Happy selling!

real estate goal settinggoals in real estatereal estate goal worksheetmarket authority in real estatemonthly home sales goalssales goal
blog author image

Annett T. Block

Back to Blog

Build with 🧡 by Annett T. Block the Digital Adopters

This program is in no way sponsored, endorsed, administered by or associated with Facebook. All logos and trademarks pertaining to the Facebook family of apps and services are wholly owned by FACEBOOK, Inc. and its affiliated companies. Annett T. Block does not work for Facebook Inc.

Copyright 2019 - 2024 Annett T. Block, The Digital Adopters a Division of Turn Key Media Marketing Inc.